Target audience – The target audience represents the market targeted by an advertising campaign. In most programs the target audience can be narrowed by: gender, age, demographics and purchase behavior.

Technorati (www.technocrati.com) – Technocrati is a search engine built and designed with blogs in mind; although occasionally it may index and some other pages, mainly it indexes and ranks only blogs.

Title tag – The title tag is one of the most important (if not even the most important) in-page SEO factor; it not only tells search engine what a page is about, but it is also displayed in SERPS and on visitors browsers. So a title tag may be at the same time user friendly (make the people click on it on SERPS) and search engine friendly (include the keywords and as less other words as possible). It is also called page title.

Traffic – Traffic is a generic term used to quantify the number of visitors of a web site; it can be expressed either in number of visitors or page impressions.